Kia India Launches 'Exchange Your Car' Service for Hassle-Free Vehicle Trade-Ins
Kia India is a subsidiary of Kia for its operations in India which is originally headquartered in Seoul, South Korea. This brand is quite popular for its rapid growth in the premium car markets. The brand has made and continues to put in extra efforts and make significant moves to show its dedication and loyalty to its customers. Following the norm, Kia has launched The 'Exchange Your Car' feature which is available on its official website and allows customers to get an estimate of their car’s value online. This service aims to mentor and guide people about trading cars in a better way.
To use this new feature, customers need to visit the Kia India website and select 'Exchange Your Car' from the "Buy" section. They will be prompted to enter basic details about their vehicle, such as the make, model, variant, manufacturing year, and the number of kilometers driven. Once this information is submitted, the website provides an approximate value for the car. This can be done conveniently from home, saving time and effort. The goal is to make the initial stage of the car exchange process quicker and easier, giving customers a clear idea of what they can expect to receive for their current vehicle.
Mr. Myung-sik Sohn, Chief Sales Officer of Kia India, highlighted the company’s dedication to customer satisfaction. He stated, “At Kia India, customer experience is at the heart of everything we do. Our new feature simplifies the car exchange process, enhancing convenience and strengthening our connection with customers. This innovation not only expands our market reach but also builds trusted relationships with potential buyers. We're committed to continually improving our services, ensuring a seamless and satisfying experience for all and giving you confidence in our future.”
The launch of the 'Exchange Your Car' service is part of Kia India's strategy to introduce transparency and ease into the car switching process. By providing an easy-to-use online evaluation tool, Kia hopes to foster greater engagement with both current and potential customers. This move is in line with Kia’s ongoing efforts to offer top-notch services and maintain its reputation as a reliable car manufacturer in India.
Kia India has been making significant strides in the Indian automobile market since its establishment. In April 2017, Kia India signed a memorandum of understanding with the Andhra Pradesh State Government to build a new manufacturing facility in Anantapur District. Mass production began in August 2019, and the plant now has an annual production capacity of 300,000 units.
In April 2021, Kia India rebranded itself with a new identity, "Movement that Inspires," aiming to provide meaningful experiences backed by innovative products and services. Kia India has launched five vehicles for the Indian market: the Seltos, Carnival, Sonet, Carens, and EV6. The company has completed over 1.2 million vehicle dispatches from its Anantapur plant, including over 1 million domestic sales and more than 250,000 exports. With over 400,000 connected cars on Indian roads, Kia is one of the leaders in connected car technology in the country. The brand has a robust network of 588 touchpoints across 265 cities and continues to expand its presence nationwide.
In Summary, Kia India's 'Exchange Your Car' service is a significant step towards making the car exchange process more transparent and convenient for customers. By providing an easy-to-use online tool, Kia helps car owners get a fair estimate of their vehicle's value from the comfort of their homes. This initiative reflects Kia’s commitment to enhancing customer experience and solidifying its position as a trusted car manufacturer in India. As Kia continues to innovate and improve its services, customers can look forward to a more seamless and satisfying car ownership journey.
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