
The Wrangler Willys ’41 Special Edition was earmarked as a collector’s piece, with a launch price of ₹73.24 lakh (ex-showroom). Although only 30 units were allocated to India, the model flew off showroom floors in just three weeks. This rapid sell-out underlines a growing trend among Indian buyers: a willingness to invest in exclusive, heritage-inspired vehicles that blend nostalgia with modern capability.
It is built on the high-end Rubicon platform, the Willys ’41 Edition sports a unique “41 Green” paint finish—a direct nod to the original military-spec Willys MB.
A striking ‘1941’ hood decal completes the period-correct look. Inside, buyers enjoy a suite of exclusive accessories: powered side steps for easy entry, sturdy interior grab handles for rough terrain, all-weather floor mats for easy cleanup, plus front and rear dashcams to capture every adventure.
These thoughtful touches reinforce the model’s tribute to Jeep’s storied past while delivering real-world functionality.
The Wrangler Willys ’41 shares its heart with the Rubicon. Under the bonnet sits a 2.0-litre turbo-petrol engine pumping out 270 hp and 400 Nm of torque. Power is routed through an 8-speed automatic gearbox and Jeep’s full-time 4×4 system, ensuring the same renowned off-road prowess.
Jeep offered an optional adventure pack at an extra ₹4.65 lakh for those seeking even greater expedition capability. This bundle includes a sunrider soft top for open-air driving, a side ladder for easy roof access, and a robust roof carrier capable of hauling camping gear or sports equipment.

These add-ons not only enhance the vehicle’s practicality but also echo the spirit of self-sufficient exploration that defined the original 1941 Willys MB.
The Wrangler Willys ’41 stands out by fusing authentic military heritage with modern comfort, making it more than just a vehicle; it’s a rolling piece of history. Limited-run special editions have become a hallmark of premium automakers looking to tap into enthusiast communities.
Overall, the blistering sell-out of the Jeep Wrangler Willys ’41 Edition underscores India’s appetite for distinctive, high-end 4×4s. Though the last of these 30 units may now be on the road, its blend of nostalgia and capability ensures the Willys ’41 will remain a talking point for years to come.
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