Located in a prime bustling locality of West Delhi, within walking distance of Subhash Nagar metro station, Pacific Mall in Tagore Gardens is one of the biggest malls in the National Capital Region. Housing more than 300 brands, 25 food and beverage brands, a big food court, cafes, and restaurants, a PVR movie theatre, multiple gaming zones, and a children’s adventure park, it is a shoppers’ paradise.
The busy mall boasts a daily vehicle and user footfall of more than 5,000 and 50,000 respectively. However, like most crowded malls in busy locations, Pacific Mall too suffered from parking issues, resulting in traffic chaos, discontented visitors, crowded exit and entry points and the constant hassle of finding a proper parking slot for the visitor. We at Park+ identified these daily hassles for car owners and took something that had historically been painful & intimidating – finding a legal & safe parking spot and made it effortless. Today we host the largest inventory of discoverable parking spots India – 2,50,000 spots, across India.
Despite having a dedicated valet service and only allowing cars with manual tags to park—150 on weekdays and more than 300 on weekends— there was little improvement in parking issues. This was especially true during the weekends and peak hours when the valet services were paused, despite having seven to eight designated valets. Moreover, the existing vendors lacked the service and technical competency to manage such a big parking project. Finally, there was the problem of the reconciliation of all the revenue collected in cash daily.
When we were asked to put the parking lot in order, we at Park+ decided to introduce a Digital Valet Service with embedded software. The software would not only track the users vehicle but also provide one tap recall functionality titled “GET MY CAR”. To further smoothen the parking operations, we took care of the entire manpower and valet parking operations by appointing professionally trained manpower. We also installed ticket vending machines and used radio frequency identification (RFID)-enabled solutions to map the movement of the vehicles within the mall premises.
The results of such measures were immediate and far-reaching. The digitization of the entire process led to the handling of valet pickups for 150 users on weekdays and over 350 users on weekends. Today, with the same number of manpower, the parking lot can handle more than 1.5 times the number of cars.
The deployment of the digital valet service has also come as a boon for visitors. Those visiting the mall can now enjoy a hassle-free turnaround time of less than 10 minutes at the parking lot, which would have taken them much longer earlier. They can also enjoy the benefit of getting their parked vehicle delivered by a valet with just one tap on the digital valet app. With mall parking services entirely moving to autopilot mode, 100% more users enjoy seamless parking during peak hours on weekends. A win-win situation for both Pacific Mall and its visitors.