With 30,000 EV SUVs sold in just seven months, Mahindra has reached a significant EV milestone
With 30,000 EV SUVs sold in just seven months, Mahindra has reached a significant EV milestone
Fast Growth in Demand
India’s shift towards the electric mobility market
Mahindra's electric SUV portfolio, which combines the BE 6 and XEV 9e vehicles, has surpassed 30,000 units in just seven months since sales began in March 2025. This milestone emphasizes two important features:
India's growing electric mobility market is seeing an increase in demand for high-end EVs.
Mahindra's Born Electric strategy has been validated, showing that the company's domestic electric SUVs are becoming popular.
Mahindra's new generation electric SUV lineup, which is based on the INGLO platform, consists of the XEV 9e and BE 6.
With features and performance aimed above entry-level EVs, these models are positioned as premium electric SUVs.
These models began to be delivered in March 2025.
The total sales have already topped 30,000 units, having already surpassed 20,000 by September.
This translates to an average of about 4,285 units per month, according to one Hindi article.
Strong uptake is being driven by several factors:
Battery range and options: There are two battery capacities available for both models (59 kWh and 79 kWh). The larger pack is said to provide a range of up to 682 km.
High-end audio systems, AR-based HUDs, panoramic glass roofs, and Level 2 ADAS safety features are just a few of the premium amenities that these vehicles provide.
Strong branding and styling: These vehicles are positioned as aspirational EVs rather than merely commuter versions thanks to the futuristic look and "Born Electric" branding.
Mahindra has already revealed the Mahindra XEV 9S, a seven-seater electric SUV that will increase the company's electric range beyond that of its two current models.
Given the current pace, Mahindra's electric SUV plan is probably going to expand into additional markets and perhaps more models.
India's EV shift is accelerating, as seen by the outstanding sales performance, particularly in the SUV market, which has historically been dominated by fossil-fuel vehicles.
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