Volkswagen India Launches Autofest Mega Exchange Carnival 2024
Are you bored of attending the same dancing and festive carnivals? Well, for the gearheads, This carnival is particularly for you all. The Autofest Mega Exchange Carnival is running up to the 20th of July. The company has also rebranded its used car business Das WeltAuto to ‘Volkswagen Certified Pre-Owned’, aligning with the Brand’s global positioning. This event aims to give customers an exciting opportunity to exchange their old cars and upgrade to
A Volkswagen with lucrative offers and deals available for a limited period. Let’s read more about the carnival in detail:
In a significant move reportedly Volkswagen India has rebranded its used car business. It was previously known as Das WeltAuto and the business is now called Volkswagen Certified Pre-Owned. This change aligns Volkswagen India with the brand's global identity and emphasizes the quality and reliability of the vehicles on offer. The first showroom under this new name has opened in Coimbatore.
Volkswagen Certified Pre-Owned will continue to offer a wide range of high-quality, pre-owned vehicles, focusing more on Volkswagen-branded cars. These cars undergo a thorough inspection and come with warranties where applicable. The goal is to provide customers with dependable vehicles and a seamless buying experience through a fully digitized process.
Ashish Gupta, the Brand Director of Volkswagen Passenger Cars India, expressed his excitement about the Autofest Mega Exchange Carnival. He highlighted the unique deals available during the event and emphasized Volkswagen's commitment to providing customers with cars that hold strong resale value. Gupta also discussed the strategic rebranding, noting that it aligns with Volkswagen's global positioning and enhances trust in the brand.
The rebranding comes at a time when the demand for pre-owned cars is on the rise. Consumers are increasingly looking for high-quality, reliable vehicles at more affordable prices. Volkswagen's used car business has seen remarkable growth, with sales increasing tenfold over the past five years. In the first half of 2024 alone, retail sales through Volkswagen Certified Pre-Owned have grown by 12%.
Volkswagen India currently operates 139 touchpoints across the country, with 36 of these exclusively dedicated to certified pre-owned cars. The company plans to expand this network by March 2025. Notably, tier 2 towns have significantly contributed to the growing demand for pre-owned vehicles. According to the latest Indian Blue Book, Volkswagen Taigun has retained more than 81% of its value after two years, making it a strong performer in the resale market.
In Summary, The Autofest Mega Exchange Carnival 2024 and the rebranding to Volkswagen Certified Pre-Owned highlight Volkswagen India's dedication to offering high-quality vehicles and excellent customer service. With attractive deals on new cars and a robust pre-owned car program, Volkswagen is well-positioned to meet the growing demand for reliable vehicles. Whether you're looking to upgrade to a new car or find a dependable pre-owned vehicle, Volkswagen has made the process easier and more rewarding.
Also Read: