Volkswagen Expands in Kerala with New Customer Touchpoints
Volkswagen India has expanded its network in Kerala, inaugurating six new customer contact point facilities. This includes city stores in Calicut, Trivandrum, and Kochi, along with this there will also be a new body shop facility centered in Kochi. This aims to meet the customer’s growing demand and premium mobility solutions.
The new outlets are part of Volkswagen’s effort to strengthen its presence in key markets across Kerala. This expansion is a testament to the brand's commitment to providing premium mobility solutions to the growing customer base in the state. The addition of these touchpoints is particularly noteworthy as Kerala has always been an important market for Volkswagen due to its dynamic economy and discerning customers.
Ashish Gupta, the Brand Director of Volkswagen Passenger Cars India, expressed the company's dedication to Kerala. He highlighted that the opening of these new touchpoints, along with the introduction of special Onam Edition models of Taigun and Virtus, underscores Volkswagen's commitment to providing premium, German-engineered vehicles to customers in Kerala. Gupta also mentioned that the expanded network will help meet the increasing demand during the festive season while continuing to offer value-for-money products and services.
The new city stores will showcase Volkswagen India’s premium product portfolio, including the 5-star GNCAP safety-rated Taigun, Virtus, and the globally acclaimed Tiguan SUV. The Calicut city store features a display of two cars, while the Trivandrum and Kochi outlets will each house three cars from Volkswagen’s product range.
The new body shop facility in Kochi is equipped with 11 service bays and offers a wide range of services, including Express Service and full-fledged body repair facilities. This facility is designed to provide efficient, high-quality service to meet the needs of Volkswagen customers in the region.
Under the leadership of Ajit Bhaskaran, Managing Director of Pheonix Cars, there have been two more sales and service facilities added in Kodungallur and Palakkad in the last six months, along with the new city stores in Calicut. Sabu Johny, Managing Director of EVM Motors, will oversee the city stores in Kochi and Trivandrum, as well as the body shop in Kochi. These touchpoints will be staffed by more than 110 skilled and trained sales and service executives, ensuring a seamless and customer-centric experience.
In celebration of the upcoming festive season, Volkswagen has launched special Onam Edition models of the Virtus and Taigun. These editions feature additional amenities such as front parking sensors, dual-tone horns, puddle lamps, and a TSI Fender badge, enhancing the overall driving experience for customers.
Volkswagen’s network expansion in Kerala is part of its broader strategy to increase accessibility and enhance the customer experience across India. With over 200 sales and 140 service facilities nationwide, Volkswagen continues to expand its presence amid growing demand for premium mobility solutions in India.
In Summary, Volkswagen India's expansion in Kerala with six new customer touchpoints demonstrates the brand's dedication to meeting the needs of its customers. By providing premium products and services and increasing accessibility, Volkswagen aims to strengthen its presence in Kerala and enhance the overall customer experience. The introduction of special Onam Edition models further showcases Volkswagen’s commitment to celebrating local traditions and meeting the festive season's demands. This expansion is a significant step towards solidifying Volkswagen’s position as a leading provider of premium mobility solutions in India. ' Note: The information is from a press release sent to us by the manufacturer. Park+ is not responsible for any inconsistencies and inaccuracies in the above data.
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