This car has achieved the 2024 Car Design Award for Brand Design
The popular South Korean car brand, Kia Corporation was recognized and awarded the distinguished title of 'Brand Design Language' at the 2024 Car Design Award presentation. This honor is due to Kia's creative design concept, "Opposites United," which has transformed the brand's visual language since its launch in 2021.
The design concept known as "Opposites United" uses three energies, tension, harmony, and dynamism that is to generate novel viewpoints and concepts that are motivated by the opposing forces encountered in day-to-day existence. Through the introduction of distinctive product designs based on the "Opposites United" design concept, Kia has been able to convey consistent design directions.
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Aligned with Kia's objective of offering sustainable mobility solutions, the 'Opposites United concept integrates design concepts and consumer value throughout the brand's top-performing automobiles. The concept is to create an inventive and sustainable mobility future that improves and eases people's lives.
Kia has received numerous esteemed honors in recognition of their dedication to cutting-edge design. Among the top three automotive honors in the world, the EV9 has taken home two titles: '2024 World Car of the Year' and '2024 North American Car, Utility and Truck of the Year'. The EV9 has also been awarded a Gold distinction in the iF Design Awards.
The goal of Kia Design is to influence the industry through meaningful and relevant design. This drives the company's approach to design. The brand prioritizes sustainable, user-centered design because it understands the powerful impact that design can have.
Since the 1980s, the Car Design Award has honored the design teams responsible for the best concept automobiles, production vehicles, and overall design language. It is a worldwide recognized distinction. The jury, which consists of journalists from globally recognized automotive and design magazines, chooses just ten production car projects, ten concept car concepts, and five brands' design languages to be considered as finalists.
Kia Corporation's 'Opposites United' design won the 2024 Car Design Award for Brand Design Language, demonstrating the global awareness of the company's design language. Head of Kia Global Design and Executive Vice President Karim Habib attended the ceremony in Milan during Milan Design Week to receive the award.
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