Tata Motors Achieves New Milestone: Locally-Manufactured Range Rover Sport Now Available in India
Tata Motors Achieves New Milestone: Locally-Manufactured Range Rover Sport Now Available in India
In a significant development for the Indian automotive industry, Tata Motors-owned Jaguar Land Rover (JLR) has commenced deliveries of the locally manufactured Range Rover Sport. This move marks a notable expansion in JLR's local manufacturing capabilities, with the entire Range Rover lineup now being produced within India. This strategic shift underscores Tata Motors' commitment to enhancing its manufacturing footprint in the country while making luxury vehicles more accessible to the Indian market.
Jaguar Land Rover, renowned for its luxury and performance vehicles, announced the launch of the locally-produced Range Rover Sport in the domestic market on Tuesday. The Range Rover Sport, a symbol of luxury and off-road capability, is now being manufactured at Tata Motors' state-of-the-art Pune facility. This development is part of a broader strategy to localize the production of JLR's high-end vehicles, making them more competitively priced and better suited to the needs of Indian consumers.
With the Range Rover Sport now joining the ranks of locally-produced models, the entire Range Rover portfolio, which includes the Range Rover, Range Rover Sport, and Range Rover Velar, is now made in India. This achievement is a testament to Tata Motors' efforts to integrate advanced manufacturing processes and technology within its domestic facilities, ensuring that Indian customers receive vehicles that meet the highest global standards.
The locally-manufactured Range Rover Sport is available in both petrol and diesel variants, catering to the diverse preferences of Indian consumers. Priced at Rs 1.40 crore (ex-showroom), the Range Rover Sport is positioned as a premium offering in the luxury SUV segment. The decision to produce this model locally has allowed JLR to offer a competitive price point, making the vehicle more accessible to a broader audience while retaining the exclusivity and luxury that the Range Rover brand is known for.
This pricing strategy is expected to attract a significant number of buyers who have long admired the Range Rover Sport but were deterred by the higher costs associated with imported models. By reducing the price gap between locally-produced and imported luxury vehicles, JLR is poised to capture a larger share of the growing luxury SUV market in India.
The commencement of local production for the Range Rover Sport represents a strategic milestone for Jaguar Land Rover in India. Rajan Amba, Managing Director of JLR India, emphasized the importance of this development, stating, "It's a significant milestone as we begin the deliveries of the locally-manufactured Range Rover Sport. With this, the complete Range Rover portfolio is now made-in-India, and the local manufacturing footprint expands to six vehicles in the portfolio."
This expansion in local manufacturing capabilities is part of a broader vision to make India a key hub for JLR's global operations. By producing high-end vehicles domestically, JLR not only reduces costs associated with imports but also benefits from the Indian government's incentives for local manufacturing. This move aligns with the 'Make in India' initiative, which encourages global companies to set up manufacturing bases in India, thereby boosting the local economy and creating jobs.
The decision to manufacture the Range Rover Sport locally also brings significant benefits in terms of after-sales service and customer experience. With parts and components being produced domestically, customers can expect quicker service and better availability of spare parts. This is a crucial factor for luxury vehicle owners who prioritize prompt and efficient after-sales support.
Additionally, local production allows JLR to customize vehicles more effectively to meet the specific needs and preferences of Indian customers. From selecting the right engine type to choosing interior finishes that suit the Indian climate, the ability to tailor vehicles locally is a significant advantage.
As Jaguar Land Rover continues to strengthen its presence in India, the launch of the locally manufactured Range Rover Sport is a clear indication of the brand's long-term commitment to the Indian market. By expanding its local manufacturing footprint to include six vehicles, JLR is well-positioned to capitalize on the growing demand for luxury vehicles in India.
Looking ahead, JLR's focus on local production is expected to drive further growth in sales and market share. The company's ability to deliver world-class luxury vehicles at competitive prices, combined with an enhanced customer experience, sets the stage for continued success in one of the world's fastest-growing automotive markets.
In conclusion, the launch of the locally-manufactured Range Rover Sport is more than just a product launch; it is a strategic move that underscores Tata Motors and Jaguar Land Rover's commitment to the Indian market. As the Range Rover portfolio becomes fully made-in-India, customers can look forward to enjoying the luxury and performance of these iconic vehicles at more accessible price points, all while benefiting from the advantages of local production.
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