Surge S32 by Hero Motocorp Wins Platinum in A' Vehicle, Mobility and Transportation Design Award
In a recent announcement, Hero Motor Corp a well-established and globally recognized motorcycle and scooter manufacturer won Platinum in the A' Vehicle, Mobility and Transportation Design Award for achieving a significant milestone with its innovative mobility solution, the Surge S32. To be known, The A' Design Award is one of the highest honors in the field of vehicle design, recognizing exceptional innovation and societal benefit.
The Platinum A' Design Award for the Surge S32 is not just a testament to its advanced design but also highlights its practical benefits. This recognition underscores the vehicle’s adaptability to various terrains and its user-friendly customization features. Surge S32's multipurpose and modular approach addresses core mobility challenges, showcasing Hero MotoCorp's commitment to innovation and sustainable solutions. The award serves as a mark of excellence, positioning Surge S32 at the forefront of the industry.
What sets the Surge S32 apart in the market is its unique capability to transform from a two-wheeler to a three-wheeler in just three minutes. This remarkable feature allows the vehicle to adapt to any surface, whether mud, pebbles, or sand, providing unparalleled versatility. The design includes an intelligent user interface that automatically adjusts based on the vehicle type, enabling users to switch between modes effortlessly with three simple buttons. This pioneering design not only enhances user experience but also sets new standards in the vehicle design industry.
Also Read: Explore the Best ADAS Cars in India in 2024
The recognition of the Surge S32 is a testament to Hero MotoCorp's dedication to pushing the boundaries of vehicle design. Surge EV, the startup within Hero MotoCorp responsible for this innovation, began operations nearly four years ago under the 'Hero Hatch incubation center. This initiative was formed to foster a culture of innovation within the organization. The team behind Surge S32, is comprised of talented individuals such as Gaurav Dadheech, Satyendra Dhar Dwivedi, Rajat Bhardwaj, Prasanjeet Kumar, Sunil Nalawade, Deepak Chaudhry, Sunil Patel, Vishal Arora, Sunny Kumar Singh, Saurabh Kulkarni, and Deepanshu Gupta, exemplifies the spirit of a startup, supported by the extensive resources of Hero MotoCorp.
Headquartered in New Delhi, India, Hero MotoCorp is the world’s largest manufacturer of motorcycles and scooters by unit volume, a title it has held for 23 consecutive years. Since its inception, the company has sold over 115 million units across 47 countries in Asia, Africa, and South & Central America. With eight state-of-the-art manufacturing facilities in India, Colombia, and Bangladesh, and two advanced R&D centers in India and Germany, Hero MotoCorp leads the industry in innovation and production. The company is also a major promoter of various sports, including golf, football, field hockey, cricket, and motorsports, with legendary golfer Tiger Woods as its Global Corporate Partner. Hero MotoSports Team Rally is the only Indian manufacturer team to have finished on the podium of the Dakar Rally.
Surge EV, a startup within Hero MotoCorp, is driven by the vision to revolutionize mobility through sustainable innovations. By leveraging cutting-edge technology and a commitment to environmental responsibility, Surge EV aims to develop groundbreaking solutions that transform the way people travel. This dedication to a greener future is evident in the design and functionality of the Surge S32, which embodies the principles of sustainability and innovation.
The Platinum A Design Award is a prestigious recognition that honors designs at the forefront of creativity and innovation in the Vehicle, Mobility, and Transportation Design category. The award process involves a rigorous blind peer review by an expert jury panel, which evaluates entries based on criteria such as innovative use of materials, aesthetic appeal, functionality, safety measures, environmental impact, user comfort, technological integration, and market viability. This award celebrates designs that significantly advance the industry and enhance the quality of life.
The A' Design Award is an international design competition that recognizes superior products and projects across all industries. Organized annually since 2008, the A' Design Award attracts pioneering designers, inventive agencies, forward-thinking companies, and influential manufacturers worldwide. By participating, entrants gain global recognition for their creativity and design excellence, contributing to the advancement of their respective fields. The A' Design Award aims to create a better world through the power of good design, motivating designers and brands to develop innovative solutions that positively impact society.
To summarize, The recognition of Hero MotoCorp’s Surge S32 with the Platinum A' Design Award marks a significant achievement in vehicle design. With its transformative capabilities and user-friendly features, this innovative mobility solution sets new standards for the industry. Hero MotoCorp’s commitment to innovation and sustainability is evident in the Surge S32, which addresses core mobility challenges and offers versatile solutions for various terrains. As the world's largest manufacturer of motorcycles and scooters, Hero MotoCorp continues to lead the way in revolutionizing mobility, contributing to a greener and more sustainable future.
Also Read: