No reduction in Mahindra XUV400 EV Price, claims Mahindra
Recent price changes for the Tata Nexon and MG ZS EV have helped to reduce the difference between the three EV SUV competitors. Prices for the Nexon EV were slashed by up to Rs 1.2 lakh by Tata Motors, and the ZS EV's entry-level price was reduced to Rs 18.98 lakh by MG Motor India with the introduction of a new Executive trim.
Despite recent price reductions by competitors that offer electric SUVs, Mahindra has stated that it will not be lowering the price of its XUV400 EV. Mahindra offered the XUV400 at a lower price when it unveiled the facelift earlier this month. The ex-showroom price of the new XUV400 in Delhi is currently between Rs 15.49 lakh and Rs 17.49 lakh. As a point of comparison, the pre-facelift model cost between Rs. 15.99 and Rs. 19.39 lakh. Therefore, it is also possible to interpret MG and Tata's price cut as a response to the XUV400's pricing.
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Mahindra had stated that after May 31, 2024, prices for the 2024 XUV400 would go up; even with a small price increase, it appears that the EV's standing would remain the same.
The XUV400 comes in two trim levels: EC Pro and EL Pro. The former has a 34.5kWh battery and a 3.3kW charger, while the latter has a 7.2kW charger standard and 34.5kWh and 39.4kWh options. With the smaller battery, the XUV400 can travel up to 375 km; with the larger battery, the range increases to 456 km.
Mahindra is hard at work bringing the XUV300 EV to market by the middle of this year, giving the Tata Nexon EV a more direct rival. Beginning in 2025, the XUV.e family of all-electric SUVs will be available. They are built on the born EV INGLO platform.
Mahindra is clearing out its older inventory and making room for the new models by offering steep discounts on MY2023 XUV400 EVs.
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In terms of XUV400 EV pricing, Mahindra stands by its position despite competitors making price changes and the market becoming more competitive. With strategic plans for the XUV300 EV and upcoming all-electric offerings, the company is still committed to growing its lineup of electric vehicles. Mahindra's commitment to preserving a strong and varied lineup is indicative of its long-term goals in the quickly changing electric vehicle industry.