MG Select: New-Age Cars for the Modern Buyer
MG Select is making its mark in the accessible luxury segment, targeting modern customers who prioritize sustainability and personalization. The brand’s goal is to deliver a premium experience, with plans to launch four cars over the next two years. The first model is expected by Q1 2025, highlighting MG Select’s commitment to New Energy Vehicles (NEVs), including plug-ins, hybrids, and electric vehicles.
As JSW MG Motor India ventures into the premium market, MG Select focuses on blending cutting-edge technology with new-age buyer trends. This approach aims to provide a curated experience for customers seeking modern, eco-friendly vehicles.
MG Select’s strategy will feature immersive experience centers across 12 key cities in India. These centers will allow potential buyers to engage with the vehicles, emphasizing personalized luxury and tailored services. Sustainability remains at the core of MG Select’s offerings, aligning with the increasing demand for NEVs.
MG Select sets itself apart by offering premium features at a more accessible price point, appealing to a broader audience. With a focus on personalization and innovative technology, the brand is a leader in the evolving luxury car market.
MG Select’s emphasis on experience centers and personalized services goes beyond selling vehicles. The brand is committed to creating a complete lifestyle experience for its customers, making luxury both exclusive and accessible.
Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, states, “The concept of ‘purchasing’ is evolving, with Indian consumers moving towards accessible luxury. MG Select is positioned to cater to this demand by offering a curated experience blending culture, innovation, and sustainability.
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