Mahindra Thar Roxx VIN 0001 Auctioned for an Astonishing ₹1.31 Crore
Mahindra Thar Roxx VIN 0001 Auctioned for an Astonishing ₹1.31 Crore
Mahindra’s Thar Roxx auction was held from September 15 to 16, 2024 made Mahindra's all-new Thar Roxx VIN 0001 became the star of the show, selling for an eye-popping ₹1.31 crore.
The winning bidder now owns the very first Thar Roxx ever made, complete with its VIN 0001 insignia, and the privilege of contributing the auction proceeds to a non-profit organization of their choice. This isn’t just any Thar; it’s a top-of-the-line AX7 L diesel automatic 4WD (four-wheel-drive) variant that comes with a special touch of Anand Mahindra’s signature, making it a one-of-a-kind collector’s item.
The funds from this auction will be donated to one of four non-profit organizations chosen by the winning bidder. These include the Naandi Foundation, BAIF Development Research Foundation, Watershed Organization Trust, or United Way Mumbai. Each of these groups focuses on key social and environmental causes, from empowering girls and women to improving water resource management.
This is not the first time Mahindra’s iconic Thar has attracted hefty bids. Back in 2020, a three-door version of the Thar was auctioned for ₹1.11 crore, with proceeds supporting COVID-19 relief efforts. The record-breaking bid came from a New Delhi resident named Akash Minda. While that was an impressive sale, the VIN 0001 Thar Roxx has surpassed it by fetching ₹1.31 crore which is an incredible sum for a vehicle in this segment.
The Thar Roxx, with its rugged exterior and modern features, is already a standout in the SUV market. But the VIN 0001 unit brought something extra to the table. Besides being the first model off the production line, it was packed with the latest technology and luxury features that go beyond your typical off-road vehicle.
This top-spec AX7 L diesel automatic 4WD model comes with features designed to impress even the most tech-savvy drivers. It boasts dual 10.25-inch screens—one for the infotainment system and the other for the digital driver’s display. Plus, you get ventilated front seats, a 6-way powered driver’s seat, and a panoramic sunroof that lets you soak in the view while you’re off-roading. And that’s just the beginning. For safety, the Thar Roxx includes six airbags, a 360-degree camera for a bird’s eye view of your surroundings, and advanced driver assistance systems (ADAS) like electronic parking brakes and auto-hold.
Mahindra hasn't revealed the specific color of the auctioned unit yet, but with a range of color options to choose from, the winner surely had the chance to pick a favorite.
The Thar Roxx isn’t just a pretty face; it packs a serious punch under the hood. The VIN 0001 unit features a 2.2-liter diesel engine that cranks out 175 PS of power and 370 Nm of torque. It’s paired with a 6-speed automatic transmission that offers smooth shifting, even in challenging driving conditions. Plus, the 4WD system ensures that this SUV can tackle even the toughest terrains with ease.
For those interested in petrol engines, the Thar Roxx also offers a 2-liter turbo-petrol variant. It delivers up to 177 PS of power with the automatic transmission, and like the diesel version, you can choose between rear-wheel drive (RWD) or 4WD depending on your driving needs.
The Mahindra Thar Roxx, with prices starting from ₹12.99 lakh to ₹20.49 lakh (ex-showroom, for RWD models), is positioned to compete against some serious contenders. Its main rivals include the Force Gurkha 5-door and the Maruti Jimny. While these vehicles have their own strengths, the Thar Roxx sets itself apart with its blend of cutting-edge technology, luxury features, and rugged capabilities.
It’s important to note that Mahindra has yet to announce the prices for the 4WD variants of the Thar Roxx. However, considering the features and performance it offers, the Thar Roxx promises to be a popular choice among off-road enthusiasts and adventure seekers alike.
What makes the Thar Roxx VIN 0001 auction even more special is that the proceeds will benefit a good cause. The winning bidder will get to choose one of four non-profit organizations, each of which focuses on important issues. Whether it’s promoting gender equality, improving water resources, or supporting rural development, the funds will go to a deserving cause.
The four non-profits include the Naandi Foundation, which works to empower girls and women, the BAIF Development Research Foundation, which focuses on rural livelihood development, and the Watershed Organization Trust, which emphasizes water resource management and agriculture. The final option is United Way Mumbai, an organization dedicated to promoting road safety.
In Conclusion, The Mahindra Thar Roxx VIN 0001 isn’t just a car perhaps it’s a piece of history. With its exclusive features, Anand Mahindra’s signature, and its coveted VIN 0001 badge, it has set a new benchmark for automotive auctions in India. Selling for an incredible ₹1.31 crore, this SUV has not only made its new owner proud but will also make a real difference by supporting a charitable cause.
This auction proves once again that the Thar is more than just a rugged SUV; it's a symbol of innovation, luxury, and social responsibility.
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