Mahindra Thar Roxx: Setting New Standards in the SUV Segment with Unmatched Features

The much-anticipated Mahindra Thar Roxx has finally arrived, making waves in the Indian SUV market. This five-door marvel is not just another off-roader; it’s a statement of modernity, convenience, and safety, all wrapped in a rugged yet refined package. The Thar Roxx stands out as a true game-changer, offering a range of features that are segment-firsts, putting it ahead of its ladder-on-frame competitors, the Maruti Suzuki Jimny and the Force Gurkha. Here’s an in-depth look at what makes the Mahindra Thar Roxx a standout in its class.

Multiple-Engine Options

One of the key highlights of the Mahindra Thar Roxx is its extensive range of engine options, setting it apart from the competition. Unlike its rivals, the Thar Roxx is the only SUV in its segment to offer both petrol and diesel engine variants. This diversity in powertrain options ensures that there is a Thar Roxx to suit every driving style and preference.

The Thar Roxx is powered by two engine choices: a 2-litre petrol engine and a 2.2-litre diesel engine, each available with different power outputs. The base petrol engine delivers an impressive 159.5 bhp and 330 Nm of torque, paired with a 6-speed manual gearbox. For those seeking more power, the higher-end petrol variant generates a robust 174 bhp and 380 Nm of torque, coupled with a 6-speed automatic torque converter.

The diesel variants are equally compelling. The more affordable diesel version, available with both a 6-speed manual and a 6-speed automatic torque converter, produces 150 bhp and 330 Nm of torque. The premium diesel model, exclusively offered with an automatic transmission, boasts 172.4 bhp and 370 Nm of torque. This extensive range of options ensures that the Thar Roxx can cater to a wide spectrum of buyers, from those looking for an efficient daily driver to enthusiasts seeking a powerful off-roader.

Drivetrain Options

The Mahindra Thar Roxx doesn’t just offer a variety of engines; it also provides a unique choice in drivetrains, making it one of the most versatile SUVs in its class. The Thar Roxx is available in both rear-wheel-drive (RWD) and four-wheel-drive (4WD) versions, catering to different driving needs. This is a segment-first feature, as its competitors, the Maruti Suzuki Jimny and the Force Gurkha, do not offer a two-wheel-drive trim.

Interestingly, while the three-door Thar offers both petrol and diesel options with 4WD, the Thar Roxx reserves the 4WD system exclusively for its diesel variants. This move underscores Mahindra’s intent to position the Thar Roxx as a serious off-roader while also providing options for urban drivers who may not need the full off-road capability but still want the Thar experience.

Level 2 ADAS

When it comes to safety, the Mahindra Thar Roxx is a pioneer in its segment, introducing Level 2 Advanced Driver Assistance Systems (ADAS), a first for any ladder-on-frame SUV in India. This feature-packed safety suite includes ten advanced features such as adaptive cruise control, auto emergency braking for pedestrians, cyclists, and vehicles, forward collision warning, traffic sign recognition, lane departure warning, and lane keep assist.

The inclusion of Level 2 ADAS makes the Thar Roxx not just a capable off-roader but also one of the safest vehicles in its category. By integrating these cutting-edge safety features, Mahindra ensures that the Thar Roxx is well-equipped to handle both the rugged demands of off-roading and the safety needs of urban driving.

Mastering Tough Terrains

Another segment-first feature in the Mahindra Thar Roxx is the electronic locking differential, a state-of-the-art system that provides the SUV with precise traction control across all four wheels. This system significantly reduces wheel spin, ensuring that the Thar Roxx can navigate and conquer challenging terrains with ease. Whether it’s mud, snow, or steep inclines, the Thar Roxx is built to tackle it all, making it a true off-road beast.

Comfort and Technology Redefined

The Thar Roxx is not just about power and capability; it’s also about offering a premium driving experience. This modern SUV comes loaded with top-tier features that are unmatched in this segment. These include a panoramic sunroof, front ventilated seats, twin 10.25-inch digital displays for the infotainment system and instrument cluster, a 9-speaker Harmon Kardon sound system, a 360-degree camera, an auto-dimming rear-view mirror, and multiple drive modes.

These features elevate the Thar Roxx to a new level of luxury and convenience, making it a formidable competitor not just in the off-road segment but also among premium SUVs.

Conclusion

The Mahindra Thar Roxx is more than just an evolution of the iconic Thar; it’s a revolution in the SUV segment. With its extensive range of engine options, versatile drivetrain choices, advanced safety features, and premium amenities, the Thar Roxx sets a new standard for what a modern SUV can be. It’s poised to be a game-changer in the Indian market, offering a perfect blend of rugged capability and sophisticated technology, all at a competitive price point. As the Thar Roxx hits the roads, it’s clear that Mahindra has once again raised the bar, delivering an SUV that’s ready to conquer both urban streets and off-road trails with equal prowess.

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