Kia Partners with KPKB to Offer Exclusive Vehicles to Paramilitary Forces
Kia India has forged a significant partnership with Kendriya Police Kalyan Bhandar (KPKB) to provide its diverse range of vehicles to active and retired police personnel and their families. This collaboration aims to offer Kia's popular models like the Seltos, Sonet, and Carens at exclusive prices through KPKB's extensive network across India.
In a move to support the mobility needs of paramilitary forces, state and central police personnel, and employees of the Home Ministry, Kia India has joined hands with KPKB. This initiative allows eligible individuals and their families to purchase Kia vehicles under special pricing schemes. The partnership covers 119 master canteens and over 1,900 subsidiary canteens operated by KPKB, ensuring widespread accessibility of Kia cars across the country.
Kendriya Police Kalyan Bhandar, established in 2006 under the Union Ministry of Home Affairs, serves as a welfare initiative catering primarily to the Central Armed Police Forces (CAPFs). These forces include prominent units such as the BSF, CRPF, CISF, ITBP, SSB, and Assam Rifles, along with various Central Police Organizations like the IB, BPRD, and NCRB. With a beneficiary base of 35 lakh individuals within the police and paramilitary sectors, KPKB plays a crucial role in meeting the essential needs of these personnel.
To effectively cater to the demands generated by this partnership, Kia has mobilized 362 dealerships nationwide. These authorized dealers are equipped to provide 88 different trims across the Kia product line, ensuring that customers have a wide array of choices tailored to their preferences and requirements.
Myung-sik Sohn, Chief Sales Officer at Kia India, expressed confidence in the partnership's ability to enhance the mobility experience of paramilitary and police personnel and their families. He emphasized Kia's commitment to delivering class-leading products equipped with advanced safety features, thereby ensuring top-notch performance and reliability for its customers.
The collaboration between Kia and KPKB not only aims to facilitate affordable vehicle ownership but also underscores Kia's dedication to supporting India's law enforcement community. By offering exclusive pricing and extensive dealership support, Kia reinforces its position as a trusted partner in providing reliable mobility solutions to those who serve the nation.
Through its strategic alliance with Kendriya Police Kalyan Bhandar, Kia India sets a benchmark in enhancing accessibility and affordability for police and paramilitary personnel. This initiative not only broadens the availability of Kia vehicles but also strengthens the brand's commitment to serving the mobility needs of India's frontline guardians. As Kia continues to expand its footprint in the Indian market, this partnership marks a significant step towards fostering enduring relationships and delivering value-driven solutions to its esteemed customers.
In conclusion, the collaboration between Kia and KPKB represents a mutual commitment to empowering the law enforcement community with quality vehicles and exceptional service, further cementing Kia's role as a leader in the automotive industry.
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