JSW MG Motor to Launch 5 New Models by 2025: A New Era in Automotive Innovation
JSW MG Motor aims at the transformation of the Indian auto market by launching five models over the next five years. Pride of the automotive world for its contributions to smart technology and electric engines, JSW MG Motor – the new avatar of MG Motor – is all set to take the consumers’ experience to the next level with its upcoming line of cars. Early entry into the field — Due to the lack of competitors at the time, the strategic decision to launch the ZS EV in 2019 classified the company as the leader of the EV market. Renowned for its brilliance on the operational front, pertinently, the EV segment for the JSW MG Motor underwent an impressive annual growth rate of 21 per cent in June.
JSW MG Motor intends to aggressively launch five products in India where two models to be launched under the premium segment while the three models will be targeting the mass segment. These plans were elaborated by Rajeev Chaba, the CEO Emeritus of MG Motor India and he said that, to begin with, one of these, a crossover utility vehicle (CUV) is expected to arrive throughout the festive season. Of the two new models to be launched next year, the first one is a crossover or a compact utility vehicle CUV according to Chaba kept for the festive season. This CUV is termed as a combination of a sedan that provides comfort and some of the features of an SUV, claiming that it will have several intelligent features and is likely to be launched sometime in September or October.
While specifics about the powertrain remain undisclosed, there is significant anticipation surrounding whether the new CUV will be an electric vehicle or feature an internal combustion engine. Currently, JSW MG Motor is testing the Cloud EV, marketed in China under the Wuling brand, which is part of the parent company SAIC. The Cloud EV boasts impressive dimensions of 4,295 mm in length, 1,850 mm in width, and 1,652 mm in height, and it claims a range of up to 460 km on a single charge.
A recent policy change in Uttar Pradesh, waiving the registration tax on hybrid vehicles priced below ₹20 lakh, has sparked discussions on whether the GST rate for hybrid vehicles should be reduced from the current 43 percent. Chaba commented on the ongoing debate, stating that there has been no official communication from the Finance Ministry. He expressed hope that the upcoming budget presentation on July 23rd might provide some clarity. Chaba emphasized the need for innovative policymaking that does not rely on outdated criteria. He suggested that GST rates for vehicles should be determined by their tailpipe emissions, encompassing a range of options from EVs and strong hybrids, including plug-in hybrids (PHEV), to mild hybrids, biofuels, and CNG. He noted the absence of PHEVs in the current Indian market as a gap that needs addressing.
Beyond launching new vehicles, JSW MG Motor is focused on expanding its production capacity. The company is enhancing its Halol facility in Gujarat, aiming to produce 300,000 units annually. "With our capacity increasing to 300,000 units per year, we must introduce new products, starting with a Crossover Utility vehicle set for a Diwali release," Chaba shared with the press. This expansion underscores the company's commitment to meeting growing market demands and establishing a robust production infrastructure.
Chaba highlighted the significant growth in the EV market, with 93,000 units sold in the previous year and an expected increase to 120,000 vehicles this year. JSW MG Motor has consistently sold around 1,000 EV units, including the Comet and ZS EV, with the former priced below ₹10 lakh and the latter above ₹20 lakh. This steady performance in the EV sector reflects the company's ability to cater to diverse market segments and reinforce its position as a leading player in the industry.
JSW MG Motor's strategic initiatives and innovative product launches mark a significant milestone in the Indian automotive landscape. By introducing a range of new vehicles and expanding production capabilities, the company is poised to cater to a broader audience and address evolving consumer preferences. As the market eagerly anticipates the debut of the new crossover utility vehicle and other forthcoming models, JSW MG Motor continues to lead the way in smart technology and sustainable mobility solutions. This bold approach ensures that the company remains at the forefront of the automotive industry, delivering cutting-edge products that meet the diverse needs of its customers.
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