Check out this new live consulting service available for Kia cars

Kia India recently unveiled the Kia Krystal program as part of its initiative to enhance transparency in vehicle servicing across the country. This new program, accessible through the official Kia India app - My Kia, offers customers live consulting and video streaming facilities to provide a detailed overview of the work being done on their vehicles. Customers can view information such as the nature of work, and associated costs, and receive responses to any queries they may have.

Presently, the real-time consultation service is operational at 237 Kia dealerships, allowing customers to stay updated on their vehicle's servicing progress. Additionally, live-streaming services are available at 25 dealerships. Kia has ambitious plans to expand this service to 60 dealerships by the end of 2024, aiming to offer a more transparent and interactive servicing experience for customers.

The concept of Kia Krystal was born from internal research that highlighted how many customers prefer 'pick and drop' services or send their vehicles with drivers for servicing. In such cases, monitoring the progress of the service work remotely becomes crucial. Hardeep Singh Brar, National Head of Sales and Marketing at Kia India, emphasized that Kia Krystal aims to build trust by providing greater transparency and positioning Kia as a customer-centric brand.

Looking ahead, Kia India plans to further enhance the Kia Krystal program by introducing a new process for welcome calls, catering to post-sales onboarding for new customers. This initiative aims to keep customers informed about ownership programs, exclusive offers, and other beneficial services offered by Kia.

Having made its entry into the Indian market in 2019 with the successful launch of the Seltos SUV, Kia continues to expand its portfolio in the country, offering a range of models such as Sonet, Carens, Carnival, and the all-electric EV6.