Buyers of the Tata Harrier EV are rewarded and offered subsidies

Tata Motors has now officially started booking of its highly awaited all-electric SUV - Tata Harrier EV, with an ex-showroom price of Rs. 21.49 lakh and ending at Rs. 30.23 lakh.

Tata has made the launch of the Harrier EV all the more attractive by announcing a bunch of exclusive benefits in an attempt to lure early adopters and reward current loyal consumers.

Benefits of Up to Rs. 1.5 Lakh on First Bookings

Up to the initial 8,000 reservation slots of the Harrier EV, the government subsidy programs can be availed of by providing substantial savings of up to 1.5 lakh rupees. These, however, may differ at different locations and different dealerships.

The Tata dealers in Mumbai have revealed that these offers would be applicable on early bookings made either through authorised dealerships or the online portal.

Existing Tata EV Owners Loyalty Rewards

Besides subsidies, there is an incentive of loyalty benefits of Rs. 1 lakh for currently owned Tata EV customers. This extends even to those customers who already have an EV in the Tata lineup, like the Nexon EV or Tiago EV.

Special upgrade benefits can be availed by the customers affiliated with Tata.ev, Tata Motors PV, and even the Tata Group employees, as long as they are confirmed by the dealer.

Celebratory Freebies and Financing Flexibility

Some of the celebratory perks that Tata is giving to the early buyers are:

Home charger and installation are free
Six months of free charge in public
Versatile terms of financing, such as zero down payment

These deals make an already competitive offering in the business of electric SUVs even better.

Colour and Battery Options

Harrier EV is produced in two battery options:

65kWh of Adventure 65, Adventure S 65, and Fearless+ 65 models
75kWh on the Fearless+75, Empowered RWD, and Empowered QWD models

Then we have a Stealth Edition with four trims, Empowered QWD 75 ACFC, and includes special styling and performance updates.

Ordering channels as well as the Delivery Schedule

The bookings can be made through Tata dealerships and other platforms of Tata. The company will start deliveries later this month, making the flagship EV by Tata come a step closer to the roads of India.