BMW XM Label Launched in India at Rs 3.15 Crore: Most Powerful M Car
BMW has officially introduced the exclusive XM Label in India, priced at Rs. 3.15 crore (ex-showroom). This limited-run model is the most powerful M car in BMW’s lineup, with only 500 units available globally. However, BMW has made this launch even more special by offering just one unit for sale in India, adding a unique level of exclusivity. Priced Rs. 55 lakh more than the standard XM, the XM Label justifies its premium with enhanced design elements and superior performance.
While the overall design of the BMW XM Label remains similar to the regular XM, the limited-edition model stands out thanks to its distinct red accents. Here’s a closer look at the design highlights:
The iconic kidney grille is outlined with a red accent, adding an aggressive touch to the front.
Red highlights continue along the shoulder and window lines, making the profile more striking.
The XM Label rides on 22-inch M-specific alloy wheels featuring red details on the spokes, further enhancing its sporty character.
Red brake calipers add a bold look to the wheels.
At the rear, the diffuser and badging are finished in red.
The exterior is painted in BMW Individual Frozen Carbon Black Metallic, which, when combined with the red elements, gives the SUV an intense, commanding presence.
Inside the cabin, the BMW XM Label adopts a sporty yet luxurious red-and-black theme. Key interior features include:
An all-black dashboard with red inserts along the AC vents, doors, and central console.
The seats are upholstered in dual-tone black and red leatherette, elevating the overall sportiness of the cabin.
The exclusive ‘XM’ badge with a ‘1/500’ moniker is displayed on the central AC vents, marking the vehicle’s limited-edition status.
Carbon fiber accents on the dashboard and central console add a modern, high-tech feel.
As expected from a flagship BMW, the XM Label comes with a suite of cutting-edge features, including:
A curved display setup that combines a 14.9-inch touchscreen infotainment system and a 12.3-inch digital driver’s display.
A 1475W 20-speaker Bowers & Wilkins surround sound system.
A heads-up display for enhanced driver convenience.
Safety features include 6 airbags, a 360-degree camera, park assist, electronic parking brake with auto hold, dynamic stability control (DSC), and electronic stability control (ESC).
The BMW XM Label features a 4.4-litre V8 turbo-petrol engine, coupled with a plug-in hybrid setup. This powertrain makes the XM Label the most powerful M car BMW has ever produced. Here are the detailed specs:
Combined Power/Torque: 748 PS and 1,000 Nm.
Engine Power/Torque: 585 PS and 720 Nm.
Electric Motor Output: 197 PS and 280 Nm.
Battery Pack: 25.7 kWh plug-in hybrid battery.
Drive Type: All-Wheel Drive (AWD).
Transmission: 8-speed automatic transmission.
0-100 kmph Acceleration: 3.8 seconds.
The BMW XM Label also features a pure EV mode, offering a WLTP-claimed electric range of 76 to 82 km. Its top speed is electronically limited to 250 kmph, but with the optional BMW M Driver’s Package, it can be raised to 290 kmph.
The XM Label is fitted with BMW’s advanced adaptive M suspension system, which works in tandem with active roll stabilization. This setup allows the vehicle to adapt to changing road conditions by adjusting the damping forces on each wheel, ensuring a smooth ride that balances sportiness and comfort.
In India, the BMW XM competes with other high-performance luxury SUVs such as the Lamborghini Urus, Audi RS Q8, and Aston Martin DBX. The limited-edition XM Label is set to offer a rare combination of cutting-edge technology, luxury, and performance, solidifying its position in the super-SUV segment.
For Indian buyers seeking a one-of-a-kind luxury performance SUV, the BMW XM Label delivers exclusivity, power, and a dynamic driving experience unmatched by any other in its class.
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