On sales, Audi India has indicated the sale of 2,128 units in the first half (H1) of 2025 against the 2477 units reported in H1 2024, which is a 14.09% drop.

Such economic headwinds as a lower exchange rate, price increases, and geopolitical issues, which have tempered the mood of a luxury car buyer, are mainly blamed on the downturn.

Mixed Rule Reflects Volatility of the Market Performance in the Quarterly Cumulative Labels

Analysis of half-year performance:

• The hope in Q1 2025 was evidenced by 1,223 units sold as compared to 1,046 units in Q1 2024, representing a 16.92 per cent growth.

• Indicatively, Q2 2025 experienced a wild slackness of only 905 units as compared to 1,431 units in Q2 2024, which is also a 36.76% decrease.

That notwithstanding, Audi is optimistic that it will regain some momentum in the second half of 2025 due to strategic planning and the hope of huge demand during the festive period.

Digital-First Strategy and New Launches on the Horizon

Mr. Balbir Singh Dhillon, Audi India Head, did not reject the difficulties, but at the same time, he pointed out the brand's preparedness to grow. “We emphasise customer experiences to ensure brand loyalty by putting a luxury-first approach to them,” he added.

To drive growth in H2, Audi intends to introduce new product offerings, extend its digital retailing options and intensify customer-oriented services.

EV Push and Secondhand Sales are Strong

Audi Approved: plus, the manufacturer of pre-owned cars showed a growth of 10 per cent in H1 2025, and there are 26 outlets in India, and more are on the way. In the meantime, the ‘Charge My Audi’ initiative successfully increased more than 6,500 EV charging stations, further cementing its intentions of entrenching electric mobility.

Brand Portfolio Engagement

The existing product base of Audi includes such vehicles as A4, Q3, Q5, Q8, e-tron GT, and RS Q8, and it is used to attract a wide range of luxury customers.

Recently, its brand collaboration with Olympic gold medallist Neeraj Chopra is a strategy to reach a younger generation of buyers and improve brand visibility and aspiration.

Through this initiative, Audi India is ready to have a prosperous second half of 2025.

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