Maruti Suzuki has launched a new brand campaign titled 'IT’S UNBELIEVABLE.' This campaign highlights the benefits of robust hybrid technology in vehicles such as the Grand Vitara and Invicto. This campaign aims to inform customers about Maruti Suzuki's commitment to integrating technologies that not only enhance the driving experience but also contribute to a sustainable environment.

The key focus of the campaign is on showcasing how hybrid technology combines electric mobility with an internal combustion engine (ICE). This technology offers practical and eco-friendly driving solutions by utilizing both power sources under different driving conditions. The hybrid vehicles can operate in electric mode up to 60% in normal city driving conditions. This promotes a greener and more sustainable approach to mobility.

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Shashank Srivastava, Senior Executive Officer of Marketing and Sales at Maruti Suzuki India Limited emphasized the importance of strong hybrid vehicles in advancing sustainable mobility. He highlighted the benefits of this innovative technology and the positive response it has received from consumers who are increasingly environmentally conscious. The surge in demand for strong hybrid vehicles has nearly doubled from the previous year. This reflects a growing trend towards eco-conscious transportation choices.

Srivastava also noted that the rise in demand for sustainable mobility options has led to strong hybrid sales. This almost matches those of electric vehicles in the current financial year. Through this campaign, Maruti Suzuki aims to educate consumers about the advantages of strong hybrid vehicles. They will also provide them with valuable insights into how this technology aligns with their sustainability goals. This initiative seeks to empower consumers with knowledge about the benefits of strong hybrid vehicles. Hence, encouraging their adoption for a more sustainable future.

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