India Yamaha Motor (IYM) Pvt. Ltd. has announced the achievement of setting up 200 Blue Square showrooms across India. The announcement aligns with the company's target to create a comprehensive 3S network unified under the Yamaha Blue theme.

The announcement comes within a year of the plan to convert all dealerships to Blue Square outlets. The company is also planning to establish 300 Blue Square outlets by the end of this year.

A Blue Square outlet of Yamaha is like what Nexa is for Maruti Suzuki. The outlet will be used to sell certain flagship models, merchandise, and accessories. At present, the Blue Square outlet exclusively retails the Yamaha Aerox 155 scooter.

Speaking on the occasion, Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “I am truly delighted to share that Yamaha, under its 'The Call of the Blue' brand campaign, has achieved a remarkable feat in India. We have successfully inaugurated 200 Blue Square outlets, which embody Yamaha's commitment to providing unparalleled customer satisfaction and an extraordinary ownership experience while serving as a powerful testament to Yamaha’s rich racing legacy, deeply rooted in its DNA. Our ambition is to further expand the Blue Square outlets, ensuring that every Yamaha customer receives the exceptional experience they truly deserve from a world-renowned brand like Yamaha. By end of 2023, we plan to increase the count of these exclusive outlets to 300.”

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By: Sumesh Soman