Maruti Suzuki, the car manufacturer, in India, has invested a sum of Rs 1,450 crore in developing the new Maruti Suzuki Swift as mentioned by a senior official of the company. The latest edition of the Swift was unveiled on May 9 with a price range of Rs 6.49 lakh to Rs 9.64 lakh. It features a Z Series 1.2 liter petrol engine that delivers power and torque and is compatible with both manual and automatic transmissions.

The production of the Maruti Suzuki Swift will take place at the Suzuki Motor Gujarat plant for sales in India and for exports. Globally Suzuki has sold 6.5 million units of the Swift across countries with India leading as the biggest market accounting for over 46% of sales. Following India, Europe and Japan rank next in terms of sales volume.

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Hisashi Takeuchi, the Managing Director and CEO of Maruti Suzuki emphasized the company's target to achieve global sales of 4 million units, including exports. Maruti Suzuki holds a position in the hatchback market with models like the Swift and Baleno dominating their respective segments. Hatchbacks play a role in passenger vehicle sales, in India with premium hatchbacks being particularly favored by consumers.

Takeuchi highlighted the growth opportunities, for car ownership in India in the hatchback category serving as a gateway, for numerous customers.

Maruti Suzuki aims to cater to a wide range of customers and maintain its leading position by focusing on popular segments like hatchbacks. India's current low car ownership rate compared to developed nations presents an opportunity for growth, and Maruti Suzuki is dedicated to serving diverse customer needs and staying ahead in the market.

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