The world’s pre-eminent super-luxury SUV is now available in India
The world’s pre-eminent super-luxury SUV is now available in India
The world of luxury has just become even more glamorous, as Rolls-Royce introduced the much-anticipated Cullinan Series II in India. The iconic British carmaker, known for its handcrafted, super-luxurious vehicles, has launched this stunning upgrade to the Cullinan, marking a significant moment in the country’s luxury automotive scene. The Cullinan Series II promises not just unparalleled elegance, but a performance that blends the rugged capabilities of an SUV with the refinement that only a Rolls-Royce can offer.
Rolls-Royce Chennai rolled out this new series on September 27, 2024, and it’s set to capture the hearts of India’s elite car enthusiasts. Known for being the most requested model in the Rolls-Royce lineup, the Cullinan continues to dominate the luxury SUV market worldwide. This new release is a response to the evolving tastes of luxury buyers, particularly in the Indian market, and it introduces a fresh look, modern technologies, and exciting features that make it more customizable than ever.
The Cullinan, first launched in 2018, was already an industry game-changer, standing as the world’s first ultra-luxurious SUV. It took the world by storm with its off-road capabilities, without compromising on the brand's famed "magic carpet ride" comfort. Whether cruising through rugged terrains or gliding on city roads, the Cullinan was made to handle it all with grace. The Cullinan Series II builds on that legacy, offering even more refinement and customization options.
This new series has undergone extensive updates, based on five years of client feedback and research. Every detail has been meticulously thought out, making this series not just a vehicle but a symbol of prestige and status.
The Cullinan Series II is not just a pretty face. Under the hood, it’s as powerful as it is sophisticated. Rolls-Royce has retained its beastly 6.75-litre V12 engine, giving drivers an effortless performance that can conquer any terrain. Despite its powerful engine, it moves with a smoothness that has made the "magic carpet ride" famous. The car effortlessly balances its off-road capabilities with an air of supreme luxury, making it ideal for those who wish to drive it daily or take it on long journeys.
In fact, the Series II comes with an exciting twist: more Rolls-Royce clients are choosing to drive the car themselves rather than hiring chauffeurs. This has been a major shift, with nearly 90% of buyers opting to get behind the wheel themselves, a huge jump from the 30% who did so when the original Cullinan launched. It’s a testament to how much fun and freedom the Cullinan offers as a driving experience.
This latest model is also designed with the urban driver in mind. Rolls-Royce has seen a growing number of clients residing in fast-growing cities, and the Cullinan Series II has been tailored to fit right into that lifestyle. Its tall, vertical lamp design, reminiscent of urban skyscrapers, gives it a commanding presence on city roads. While it’s undeniably a symbol of luxury, the Cullinan Series II can still seamlessly blend into the fast-paced, concrete jungle many of its owners call home.
Inside, the car’s design screams opulence, with the use of rich materials and high-tech features. One of the most significant updates is the inclusion of a glass-panel fascia that stretches across the dashboard. This elegant feature not only enhances the look but adds versatility, making the entire front feel more spacious and modern. And for those who love to showcase their individuality, the Cullinan Series II offers even more bespoke options than before, allowing buyers to truly make the vehicle their own.
The technological advancements in the Cullinan Series II are as impressive as its exterior design. The rear seats are equipped with multiple streaming options, allowing passengers to connect two separate devices at once. Whether for entertainment or work, passengers can now enjoy a Wi-Fi hotspot and Bluetooth connectivity from the comfort of the rear seats. And when it comes to audio, the Cullinan doesn’t disappoint. Its 18-speaker Bespoke Audio system, powered by a 1400-watt amplifier, ensures that passengers enjoy a rich, immersive sound experience.
Another unique feature is the Illuminated Fascia, which has become a Rolls-Royce signature. This version of the Cullinan introduces a stunning cityscape design, created with laser-etched dots that mimic the lights of skyscrapers at night. The Spirit of Ecstasy, Rolls-Royce’s iconic hood ornament, is also incorporated into the car’s lighting system, creating a dramatic entry sequence for drivers.
Of course, owning a Rolls-Royce comes with a price. The Cullinan Series II starts at a hefty ₹10.50 crores in India, while the Black Badge edition, which offers an even more dramatic and visceral driving experience, begins at ₹12.25 crores. However, for those seeking the ultimate luxury SUV, these prices reflect the meticulous craftsmanship and personalized experience that Rolls-Royce is known for. Each Cullinan is tailored to the buyer’s exact specifications, making it a one-of-a-kind creation.
In summary, The debut of the Cullinan Series II in India is not just a car launch; it's a glimpse into the future of luxury driving. As Rolls-Royce continues to evolve and cater to a younger, more urban clientele, the Cullinan Series II stands as a symbol of how the brand is staying ahead of the curve. With its unparalleled blend of luxury, performance, and modern technology, the Cullinan Series II promises to be a favorite among India’s elite for years to come. Whether you’re navigating city streets or embarking on an off-road adventure, this car ensures that you do it in absolute style.
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