Tata Harrier Adventure X Launched in India at Rs 18.99 Lakh

Tata Motors keeps doubling up its SUV lineup by unveiling the Harrier Adventure X that is available in the variant starting at 18.99 lakh (ex-showroom). This new variant has been introduced with the Safari Adventure X and together, both have made the Harrier an experience that is well defined in its unique design, premium list of features and a statement to make on modern-day explorers.

Design and Features: A New Look Personality

The Harrier Adventure X introduces Seaweed Green exterior color, making it different from its siblings. Adding a luxury and tough style to the interior, the SUV also emphasizes an Onyx Trail-themed dual-tone black and tan inside.

On the inside, the SUV has a long list of features which includes a 10.25 inch touchscreen infotainment system, a fully digital instrument cluster, automatic climate control, panoramic sunroof, powered driver seat with memory, wireless charging, and a 360-degree camera. The best part of it, is the fact that it features Level 2 Advanced Driver Assistance Systems (ADAS) to drive both safer and more conveniently.

Engine and Performance

The Adventure X comes with tried and tested 2.0-litre Kryotec diesel producing 170hp, and also comes in both 6-speed manual and automatic transmission, both of which will give flexibility in driving tastes.

Positioning & Value

The new model is placed exactly in the middle between the Adventure and the Adventure Plus trim; the new variant will include luxurious features at an affordable cost.

As per Tata motors, the model is aimed to appeal to the audience looking not simply at the performance, but rather at the personality and innovation on the SUV.

On the launch of the Adventure X, Tata Motors once again underlines its motive in offering value-added double or triple feature-loaded and adventure cars customized to the changing lifestyle of the customers and their expectations.

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Priti Burud

Content Writer

As a passionate content writer, Priti specializes in covering the latest trends in the automotive industry. Priti avidly explores the mobility sector, staying updated on technological advancements. Her enthusiasm for cars drives me to research extensively, brainstorm ideas, and craft engaging content that showcases the latest developments worldwide. Whether it's unveiling cutting-edge technology or analyzing industry shifts, she is dedicated to providing informative and insightful content for automotive enthusiasts and tech aficionados alike.