Electric cars are still not for everyone to afford in India. Higher prices and no appropriate infrastructure scare a lot of new buyers as uncertainty is still very much attached to the EVs. But with Tata's new launch, Tiago EV, the EV landscape has changed a lot as many auto manufacturers are now planning to add more affordable EVs to their fleet of cars.
With the Tata Tiago starting at Rs. 8.49 lacs, the price gap between the internal combustion engine car and its EV variant has come down significantly prompting many auto giants to shift focus more towards EVs.
The launch has sparked competition for the passenger vehicle segment among the manufacturers in the country as many are now trying to level up with prices offered by Tata Motors.
Tata is the leader when it comes to the passenger EV segment with its Tata Tiago, Nexon and Tigor. It is in direct competition with Maruti Suzuki, Mahindra and Mahindra, Hyundai and Kia which are lining up new models to take on Tata's market share. Many experts believe that Tata won't be able to maintain the lead as other manufacturers are coming up with affordable EVs. The competition might disrupt Tata's presence in the market.
Many industry experts believe that India is witnessing a surge in EV demand, especially from tier 1 and tier 2 cities. This has prompted my original equipment manufacturers and financers to dive into such prospects.
Electric PVs, which haven't been able to penetrate the market as expected, might witness a surge in demand as many public vehicle aggregators such as cab drivers and government agencies might shift towards EVs. In comparison to the four-wheeler market, three-wheelers and two-wheelers are experiencing more acceptance by the masses as these segments comprise about 80% of the domestic automobile volumes. According to LMC Automotive, a consultancy firm, by 2030, the top EV sellers by volume in India’s PV market will be Tata Motors, Maruti Suzuki, Hyundai and Kia
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