Maruti Grand Vitara and Fronx Account for 66 Percent of Nexa SUV, MPV Sales
Maruti Suzuki’s Nexa network has witnessed significant growth, driven primarily by two models: the Grand Vitara and the Fronx. Since the financial year ending in March 2020 (FY20), these two SUVs have consistently dominated Nexa's sales figures, accounting for over 66 percent of the premium network’s total SUV and MPV sales. Other Nexa models include the Jimny, XL6, and Invicto, but none have matched the success of the Grand Vitara and Fronx.
Grand Vitara: The Grand Vitara, launched in September 2022, leads the charge with cumulative sales of 2,17,968 units, comprising 34.95 percent of Nexa's utility vehicle (UV) sales. The Grand Vitara crossed the 2 lakh sales milestone in early July 2024, reflecting its popularity and market penetration.
Fronx: Launched in April 2023, the Fronx compact SUV has rapidly gained traction, reaching 1.94 lakh units sold in less than 1.5 years. It accounts for 31.22 percent of Nexa's UV sales, making it one of the fastest-growing models in the portfolio. Notably, the Fronx hit the 1 lakh sales milestone in just 10 months and surpassed 1.5 lakh sales within 14 months. By mid-September 2024, the Fronx had driven past the 2 lakh sales milestone, achieving this milestone five months faster than the Grand Vitara.
XL6: A consistent performer, the XL6 has clocked cumulative sales of 1,84,329 units since its launch. This premium MPV holds a 29.56 percent share of Nexa UV sales. FY2024 saw the XL6 post its best-ever annual sales at 45,131 units, and it continues its strong showing in the ongoing financial year with 15,736 units sold till August 2024.
Jimny: Despite high expectations, the five-door Jimny has had a modest performance, selling 21,042 units since its launch in June 2023. This translates to a monthly average of 1,402 units, indicating that it hasn’t yet captured the interest of the Indian SUV market to the extent anticipated.
Invicto: Launched in July 2023, the Invicto MPV targets the premium segment with prices starting at Rs 24.79 lakh. As of August 2024, it has sold 5,538 units, indicating steady but niche demand in the over-Rs 20 lakh vehicle category.
Together, the Grand Vitara, Fronx, and XL6 account for 5,96,999 units, which is 95.74 percent of Nexa’s total UV sales between April 2020 and August 2024. The sustained demand for these models has helped Maruti’s premium Nexa channel maintain a competitive edge in the highly competitive utility vehicle segment. All three models – Grand Vitara, Fronx, and XL6 – also offer CNG variants, adding further appeal to fuel-conscious buyers.
Maruti Suzuki, through both its Nexa and Arena dealerships, achieved a record utility vehicle sales figure of 6,42,296 units in FY2024. Nexa accounted for about 50 percent of this total. In the ongoing fiscal year, with seven months still remaining, Maruti Suzuki has retained its position as India’s leading utility vehicle manufacturer, maintaining a 72,968-unit lead over its nearest competitor. This dominance is largely attributed to the Grand Vitara and Fronx, which continue to rank among the Top 10 best-selling SUVs in India. In FY2024, the Fronx was ranked at No. 8, the Grand Vitara at No. 9, and the XL6 at No. 20.
The Grand Vitara and Fronx have proven to be the driving force behind Nexa’s success in the SUV and MPV market. With their combined sales contributing significantly to Maruti Suzuki’s overall UV figures, these two models have secured their place as the top choices for buyers looking for style, performance, and fuel efficiency. As demand for Nexa SUVs continues to surge, Maruti Suzuki looks set to retain its leadership in the UV segment, with no major surprises expected from competitors shortly.
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