Made-in-India Yamaha Ray ZR 125 sales in Europe soar as high as 13,400 units in 6 months
India Yamaha Motor (IYM) Pvt. Ltd., announced a significant achievement in their manufacturing history, celebrating the phenomenal success of the Made-in-India, Yamaha Ray ZR 125 Fi Hybrid, in the European Market. This scooter, renowned for its superior quality and cutting-edge features, has captivated consumers across several European markets.
The Yamaha Ray ZR 125 has made a strong impression in several European countries, including the UK, Spain, France, Italy, Germany, Turkey, Switzerland, Greece, and Portugal. The model's success in these mature markets underscores its exceptional quality and the effective strategies of IYM. European consumers have embraced the scooter, contributing to its impressive sales figures and establishing it as a preferred choice.
The success of the Yamaha Ray ZR 125 in Europe highlights the high-quality standards maintained by IYM. The scooter's performance, safety, style, and practicality have been well-received by consumers. This achievement not only demonstrates IYM's commitment to quality but also reinforces their capability to meet and exceed expectations in mature markets like Europe.
Mr. Eishin Chihana, Chairman of Yamaha Motor India Group of Companies, expressed pride in the success of the Yamaha Ray ZR 125 in Europe. He emphasized that this milestone reflects the superior quality of the scooter and aligns with global trends. Mr. Chihana highlighted that the sales growth in Europe showcases Yamaha's ability to meet high expectations, not only in India but also internationally. He also mentioned that this success supports Yamaha's goal of establishing India as a manufacturing hub for the global market.
The Yamaha Ray ZR 125 is known for its dynamic styling and powerful engine. It offers a perfect blend of performance and efficiency, making it ideal for urban commuting. The scooter stands out with its aggressive design, bold colors, and superior performance. It is equipped with modern features such as a digital instrument cluster, front disk brakes with Unified Braking System (UBS), and a spacious under-seat storage compartment, ensuring a comfortable and safe ride. The lightweight design of the Yamaha Ray ZR 125 provides exceptional agility, better handling, and fuel economy. Additionally, it is compatible with E20 fuel, which helps reduce emissions and pollution.
Yamaha Motor made its initial foray into India in 1985 as a joint venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan. In 2008, Mitsui & Co., Ltd. joined as a joint investor in India Yamaha Motor Private Limited (IYM). IYM operates state-of-the-art manufacturing facilities in Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu), producing motorcycles and parts for domestic and overseas markets. Yamaha Motor India Group includes subsidiaries such as Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS), and Yamaha Motor India Pvt Ltd. (YMI), supporting product development, sales, marketing, business planning, and regional control.
In Summary, The success of the Yamaha Ray ZR 125 in Europe is a testament to the scooter's superior quality and the strategic efforts of India Yamaha Motor Pvt. Ltd. With around 13,400 units sold across 27 European countries from January to July 2024, the Yamaha Ray ZR 125 has established itself as a popular choice in mature markets. This achievement not only highlights the global appeal of the scooter but also reinforces India's potential as a manufacturing hub for Yamaha's global operations. The future looks promising for Yamaha as it continues to expand its presence in international markets, delivering high-quality products that meet and exceed consumer expectations.
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