JLR India Sees Strong Sales Growth in Q1 FY25, Sales up by 30%
Jaguar Land Rover is surely keeping its stakes high. The way this brand has been pacing up in the Indian automobile market, it undoubtedly will witness a sales surge in the upcoming year. Reportedly the company has kicked off the financial year 2025 on a high note, with impressive sales figures for the first quarter that ended on June 30, 2024. The company also reported a 31% increase in retail sales compared to last year's period, reaching around 1,371 units that were sold. This marks a continuation of JLR India's positive momentum over the past year and tough competition to leading brands.
The first quarter of FY25 has been particularly successful for JLR India. Retail sales increased by 31% year-on-year, showcasing the growing demand for their vehicles. The company also saw a record increase in wholesale volumes, which grew by 45% compared to the previous year. This surge in sales highlights the strong performance of JLR India in the competitive luxury car market.
One of the key factors driving this growth has been the exceptional demand for the newly launched, locally manufactured Range Rover and Range Rover Sport. These models have resonated well with Indian customers, contributing significantly to the overall sales figures. The Defender model emerged as the top-selling vehicle, with a remarkable 52% increase in sales. Together, the Range Rover, Range Rover Sport, and Defender models make up 75% of JLR India’s total order book, underscoring their popularity.
JLR India’s order book has also shown impressive growth, expanding by 23% year-on-year. This indicates a steady increase in customer interest and pre-orders for JLR vehicles. The company’s Managing Director, Rajan Amba, expressed satisfaction with the performance, stating, “We are pleased to report that our performance is tracking favorably as per our expectations. Alongside our robust sales, our order bank also grew by 10% compared to the beginning of the fiscal year, showing continuous growth in demand while we continue to enhance our supplies into the market.”
Amba also highlighted the consistent demand for the Defender model and the strong response to the locally manufactured Range Rover and Range Rover Sport. He expressed confidence in maintaining this momentum throughout the year, ensuring that JLR India continues to deliver successful results. “The Indian market is responding well to our exciting product lineup, and we are committed to our discerning clientele as we continue to create the world’s most desirable luxury vehicles,” he added.
JLR’s success in India is part of its broader "Reimagine" strategy, which aims to deliver a vision of modern luxury by design while emphasizing sustainability. The company is working towards becoming carbon net-zero across its supply chain, products, and operations by 2039. JLR has set a roadmap to reduce emissions across its operations and value chains by 2030 through science-based targets. Central to this strategy is electrification, with plans to introduce pure electric models in the Range Rover, Discovery, and Defender collections before the end of the decade. Additionally, Jaguar is set to become an entirely electric brand.
JLR India’s product portfolio includes a wide range of luxury vehicles such as the Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque, Defender, Discovery, Discovery Sport, Jaguar I-PACE, Jaguar F-PACE, and Jaguar F-TYPE. The company’s extensive retailer network spans 21 cities in India, with 25 authorized outlets in locations such as Ahmedabad, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kolkata, Kochi, Karnal, Lucknow, Mumbai, Noida, Pune, Raipur, Surat, and Vijayawada.
Overall, JLR India’s strong performance in the first quarter of FY25 demonstrates the growing demand for its luxury vehicles in the Indian market. With a significant increase in retail and wholesale sales, along with a robust order book, the company is well-positioned to continue its upward trajectory. The success of new models like the locally manufactured Range Rover and Range Rover Sport, along with the enduring popularity of the Defender, highlights JLR India’s ability to meet the evolving preferences of its customers. As JLR continues to implement its "Reimagine" strategy, focusing on sustainability and electrification, it is set to maintain its leadership in the luxury automotive sector.
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