Hyundai Venue Adventure Edition Launched – Rugged Looks, Exclusive Features, and Prices Starting at Rs 10.15L
As the festive season approaches, Hyundai has stirred up excitement in the sub-4m SUV market with the launch of the Hyundai Venue Adventure Edition. Known for its urban styling and compact size, the Venue has been one of Hyundai's top performers in the SUV segment. To enhance its appeal and take on rivals like the Tata Nexon, Maruti Brezza, Kia Sonet, Mahindra XUV300, Nissan Magnite, and Renault Kiger, Hyundai has introduced a special edition to boost its sales and market share.
Let's dive deeper into what the Hyundai Venue Adventure Edition brings to the table.
Building on the popularity of the Venue, the Adventure Edition offers enhanced aesthetics, exclusive features, and additional design elements to capture the attention of SUV buyers. Priced between Rs 10.15 lakh and Rs 13.38 lakh (ex-showroom), this special edition offers three variants: S(O)+, SX, and SX(O), depending on engine and transmission choices. The Venue Adventure Edition is positioned as an exciting offering for those looking to make a bold statement in the subcompact SUV segment.
The introduction of this new edition reflects Hyundai's strategy to keep the Venue relevant and exciting, especially as the competition heats up in this category. With the introduction of the Adventure Edition, Hyundai aims to cater to customers who desire a rugged, outdoorsy SUV that looks equally at home in urban and adventure settings.
The Adventure Edition borrows cues from Hyundai's Creta and Alcazar Adventure Editions, including visual upgrades to differentiate it from the standard variants. The Venue Adventure Edition is available in four monotone colors—Ranger Khaki, Abyss Black, Atlas White, and Titan Grey—as well as three dual-tone color schemes that include Ranger Khaki with a black roof, Atlas White with a black roof, and Titan Grey with a black roof.
Key exterior highlights include a blacked-out Hyundai logo, black alloy wheels, and blacked-out accents throughout the exterior. The front brake calipers are finished in red, adding a sporty touch, while an exclusive ‘Adventure’ emblem further sets this edition apart. The rugged look is accentuated by black roof rails, black ORVMs, a shark-fin antenna, and skid plates that enhance the SUV's off-road character.
Inside, the Hyundai Venue Adventure Edition continues with the rugged theme by incorporating several unique design elements. The cabin features an all-black theme with sage green accents, adding a sense of sophistication and ruggedness. Exclusive Adventure Edition seat upholstery with sage green highlights adds a premium touch. Sporty metallic pedals and 3D Adventure floor mats further enhance the interior’s adventurous appeal.
One of the standout features of the interior is the integrated dashcam, which comes as standard with this special edition. This addition is sure to appeal to customers who enjoy documenting their road trips and off-road adventures. The dashcam adds both functionality and a layer of security for the occupants.
The Hyundai Venue Adventure Edition is available with two petrol engine options. The first is the 1.2-liter naturally aspirated 4-cylinder engine, producing 83 bhp of power and 114 Nm of torque, paired with a 5-speed manual transmission. This engine option is targeted at buyers who prioritize fuel efficiency and affordability.
For those seeking more performance, Hyundai offers the Venue Adventure Edition with a 1.0-liter turbocharged 3-cylinder petrol engine. This unit churns out 120 bhp of power and 172 Nm of torque. Buyers can choose between a 6-speed manual gearbox or a 7-speed dual-clutch automatic transmission (DCT). The turbocharged engine provides a more engaging driving experience, making it suitable for both city commutes and highway cruising.
Unfortunately, the Venue Adventure Edition does not come with a diesel engine option, which might disappoint customers who prefer the torque and efficiency of a diesel powertrain. Hyundai’s 1.5-liter diesel engine, available on other Venue models, produces 115 bhp and 250 Nm of torque, but it’s not part of the Adventure Edition lineup.
Commenting on the launch, Mr. Tarun Garg, Whole-Time Director & Chief Operating Officer, Hyundai Motor India Limited, said, "We are thrilled to offer our customers the Venue Adventure Edition—an SUV that not only meets their everyday needs but also empowers them to explore new horizons. The Venue Adventure Edition is designed for those who crave excitement and seek to push the boundaries. With our strong SUV portfolio, we are democratizing the Hyundai SUV life for one and all."
Garg’s statement highlights Hyundai’s commitment to delivering an SUV that caters to lifestyle enthusiasts, offering both practical daily use and the capability to tackle adventurous pursuits.
With its rugged aesthetics, exclusive features, and multiple engine options, the Hyundai Venue Adventure Edition brings a fresh perspective to the subcompact SUV segment. Priced competitively and packed with features, it strengthens Hyundai’s position against its rivals. As the festive season approaches, the Venue Adventure Edition is expected to attract buyers looking for a stylish, adventure-ready SUV that’s well-suited for both city and off-road driving. Whether for urban explorers or weekend adventurers, the Venue Adventure Edition offers a compelling option at a starting price of Rs 10.15 lakh (ex-showroom).
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