BYD's Customer-Centric Approach: Shaping the Future of Mobility in India
The automotive industry is undergoing a significant transformation, driven by shifting consumer preferences and a growing focus on sustainable transportation solutions. As the demand for SUVs, MUVs, sedans, and electric vehicles (EVs) continues to soar, car manufacturers are reimagining their strategies to cater to these evolving trends.
Among them, BYD stands out as a pioneer in the realm of sustainable mobility. With an impressive range of cars and a deep integration of advanced technologies, BYD has not only embraced these market trends but has also revolutionised the customer experience.
From SUVs to EVs, we will delve into BYD's journey in India and discover how its customer-centric approach is shaping the future of mobility.
BYD's Impressive Range offers a diverse lineup of vehicles that cater to various preferences and needs, including the stylish Atto 6 SUV for adventure enthusiasts, the versatile E6 MUV for practicality and sustainability, and the upcoming Seal sedan, which combines luxury, performance, and environmental awareness.
The stylish Atto 6 SUV meets the demand for adventure and versatility, with spacious seating for five people and a generous boot space.
Price Range: Rs. 33.99 - 34.49 Lakh
Car Category: SUV
Battery capacity: 60.48 kWh
Seating capacity: 5
Safety features: 7 airbags, forward collision warning, automatic emergency braking, lane departure warning, and more
Torque and horsepower: 310Nm and 201.15 Bhp
Boot space: 440 litres
The versatile E6 MUV combines practicality and sustainability, offering comfortable seating for five people and ample boot space.
Price Range: Rs. 29.15 Lakh
Car category: MUV
Battery capacity: 71.7 kWh
Seating capacity: 5
Safety features: ABS, electronic stability programme, airbags, and more
Torque and horsepower: 180Nm and 93.87bhp
Boot space: 580 litres
The upcoming Seal sedan represents luxury, performance, and environmental awareness.
Expected price range: Rs. 60 lakh onwards
Car category: Sedan
Battery capacity: 82.5 kWh
Seating capacity: 5
Safety features: Collision warning, blind-spot detection, intelligent speed control, and more
Torque and horsepower: 522 hp and 670 Nm torque
Boot space: 402 litres and a 53-litre front boot
BYD recognises these trends and has integrated cutting-edge technology into its vehicles to enhance safety, convenience, and entertainment on the road.
When it comes to safety, the BYD Atto 3 electric SUV sets a new standard through its offerings:
The BYD Atto 3 electric SUV offers a range of advanced safety features, including seven airbags, a 360-degree camera, and auto hold.
The top-end model takes safety a step further with features like Forward Collision Warning, Automatic Emergency Braking, and Lane Departure Warning, providing enhanced protection for occupants.
Elevating the driving experience to new heights, BYD impresses with its range of advanced infotainment features that seamlessly blend technology and convenience.
The BYD Atto 3 SUV is equipped with a 12.8-inch rotating touchscreen infotainment system that provides Level 2 ADAS functions, eight speakers for immersive audio, a 360-degree camera for a comprehensive view, and customizable ambient lighting options.
With a focus on enhancing safety and convenience, BYD showcases its commitment to driver assistance features that empower and protect drivers on the road.
The BYD Atto 3 SUV is equipped with advanced driver assistance systems (ADAS) such as autonomous emergency braking (AEB), lane-keep assist, and adaptive cruise control with stop/go functionality.
The BYD E6 offers a range of driver assistance features, including automatic emergency braking, lane departure warning, forward collision warning, adaptive cruise control, and park assist.
The upcoming BYD Seal sedan incorporates driver assistance features such as forward collision warning, automatic emergency braking, rear collision warning, rear cross-traffic alert, and brake and lane-keeping assistance.
BYD's success in India can be attributed to three key factors:
Firstly, their long-standing presence and significant investments have built a strong reputation in the market.
Secondly, their cutting-edge EV technologies have revolutionised sectors like Material Handling Equipment and B2B electric vehicles, making them leaders in the Indian EV market.
BYD's entry into the Indian market couldn't have come at a better time. India's EV market is growing rapidly, with ambitious goals set for EV adoption. BYD is perfectly positioned to contribute to India's sustainable transportation revolution.
BYD India stands out as a leader in the Indian electric vehicle market. With a wide range of sustainable and technologically advanced cars, BYD has captured the interest of Indian consumers.
As you embark on your journey toward sustainable mobility, don't forget to download the Park+ app. Whether you own a BYD electric vehicle or any other car, the Park+ app will be your trusted companion, making your daily drives easier and more eco-friendly.