Hero has joined hands with MotoSport SA for penetration in Central America.

Hero MotoCorp has announced MotoSport SA as its partner in Costa Rica, a key market in Central America. MotoSport SA will play a key role in the rapid expansion of Hero’s network in Costa Rica as the exclusive distributor for the sale and service of Hero MotoCorp motorcycles and scooters in the country.

MotoSport SA was established in 2002 and had more than two decades of expertise in the motorcycle industry, with a sales, service and parts network spanning the entire country. The phase-wise expansion plan has begun with the inauguration of the first Exclusive Hero MotoCorp Store in the Uruca, San José.

The store will display 13 motorcycles across segments and have separate spare parts and workshop areas. Subsequently, two more stores will be opened in Alajuela and Paseo Colon. In the next phase of expansion, four more Hero MotoCorp stores will come up in Heredia, Cartago, Liberia and Nicoya. Later, the network will be spread to all key regions of the country.

Sanjay Bhan, Head – Global Business, Hero MotoCorp, said, “We are delighted to collaborate with an experienced and reputed organisation such as MotoSport in Costa Rica. With their expertise in the motorcycle market, MotoSport is the ideal partner for Hero MotoCorp as we introduce our technologically-advanced and globally benchmarked products and services here. Our immediate focus is to develop a robust and widespread sales, service and spare parts network across the entire country. We expect our new range of motorcycles and scooters to excite the customers.”

The company plans to have a distinct product line-up of five models nationwide, including sports and off-road motorcycles and scooters. The Hero Xpulse 200 Advance and Hero Hunk 160R will be introduced with refreshed styling. The portfolio includes Hunk 150, Xpulse 200T and Dash 125.

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